SOCIAL MEDIA SPREADING FAKE NEWS TO ENGAGE THE AUDIENCE

Today, social media is a popular way for people to get news and information. Many people in India and around the world use platforms like Facebook, Instagram, YouTube, and Twitter every day. These platforms are used to share photos, videos, and news quickly. But now, there is a big problem. Fake news is being shared more and more. Some people and groups post false news only to get more views, likes, shares, and followers. This kind of fake news spreads fast because many people don't check if the information is true. They quickly believe what they see and share it with others. Fake news often has eye-catching titles or shocking stories that make people curious. This helps the post go viral. But this can cause big problems like fear, confusion, and even violence. This research paper looks at how social media is used to spread fake news just to attract viewers. It explains why people believe this news, how social media apps help spread it through their algorithms, and what damage it can do to people and society.