ASSESSMENT OF FOOD ADULTERATION PRACTICES AND CONSUMER AWARENESS IN AKOT CITY, MAHARASHTRA: A MIXED-METHODS STUDY

Food adulteration remains a critical public health challenge in India, threatening nutritional security and consumer safety. This study evaluates adulteration practices in commonly consumed food items in Akot City, Maharashtra, and assesses women's awareness of adulteration. Using a mixed-methods approach, 60 food samples (spices, pulses, milk products, oils, etc.) were tested via household chemicals and laboratory methods to detect adulterants. Concurrently, 60 women across socio-economic strata were surveyed to gauge their knowledge of adulteration. Results revealed widespread adulteration in loose samples, including brick powder in chili powder (linked to cancer), argemone oil in coconut oil, and synthetic milk containing urea. Survey data indicated that 78% of women were aware of food adulteration, yet only 25% recognized low pricing as a potential indicator. Socio-economic status inuenced awareness, with higher literacy correlating to better understanding. The study underscores the need for stringent enforcement of food safety regulations, consumer education, and accessible detection methods to mitigate health risks.