AI-driven Supply Chain Optimization in the Accommodation and Tour Operator Sectors of Vietnam's Tourism Industry: Enhancing Economic and Social Efficiency

This study investigates how artificial intelligence can improve supply chain management in Vietnam’s tourism industry. A framework was developed to evaluate the impact of artificial intelligence on customer satisfaction, supply chain costs, and operational efficiency. These findings indicate that artificial intelligence (AI) increases customer satisfaction while simultaneously lowering costs. Both of these factors significantly improved the efficiency of operations. These findings provide evidence that artificial intelligence can benefit Vietnam’s tourism supply chain. The findings provide direction for how artificial intelligence can be used to enhance customer experience and service performance.