Sustainable marketing: marketing is from Mars, sustainability is from Venus

Click to launch & play an online audio visual presentation by Mr. Thomas Kolster on Sustainable marketing: marketing is from Mars, sustainability is from Venus, part of a collection of multimedia lectures.

Authors

Publication Details

Journal
˜The œbusiness & management collection.
Published
2025-05-29
DOI
https://doi.org/10.69645/btxk8733
Primary Topic
Innovation and Socioeconomic Development
Type
article
Field-Weighted Citation Impact
0.00
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

Sustainable marketing: marketing is from Mars, sustainability is from Venus

Thomas Kolster
˜The œbusiness & management collection.
Innovation and Socioeconomic Development
article

Sustainable marketing: marketing is from Mars, sustainability is from Venus

Thomas Kolster
article en

Abstract

Click to launch & play an online audio visual presentation by Mr. Thomas Kolster on Sustainable marketing: marketing is from Mars, sustainability is from Venus, part of a collection of multimedia lectures.

˜The œbusiness & management collection.Vol. 2025(5)
Responsible consumption and production
Openalex Percentile: Top 78%
Innovation and Socioeconomic Development
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

Sustainable marketing: marketing is from Mars, sustainability is from Venus — Thomas Kolster · ˜The œbusiness & management collection. (2025) | TGRS Research Map | TGRS