Analysis of China’s New Energy Vehicle Export to the EU Market

随着我国不断推进低碳化的绿色转型，以及环保理念逐渐深入人心，我国新能源汽车出口数量逐年攀升2023年我国新能源汽车出口数量突破120万辆，但是同时我国新能源汽车面临核心竞争力不足，品牌认可度不够以及国际市场上车企的激烈竞争，例如欧盟市场上对新能源汽车的竞争逐渐加剧等问题，本文以我国的新能源汽车出口欧盟市场为研究对象，利用SWOT分析以及案例分析研究我国新能源汽车企业在欧盟市场的表现，进而辐射到全球市场的表现，目的是为我国新能源汽车的出口，探索一条更加高效可行的道路，推动我国新能源汽车产业更好地走出去。With the continuous advancement of low-carbon green transformation in our country, and the gradual deepening of the concept of environmental protection, the number of new vehicles exported from our country is increasing year by year. In 2023, the number of new energy vehicles exported from our country exceeded 1.2 million, but at the same time, our new energy vehicles are facing problems such as lack of core competitiveness, insufficient brand recognition, and fierce competition in the international market, such as the increasing competition in European market for new energy vehicles. This paper takes the export of new energy vehicles from our country to the European market as the research object, and uses SWOT analysis and case to study the performance of new energy vehicle enterprises from our country in the European market, and then radiates to the performance in the global market, in order to explore a more efficient feasible way for the export of new energy vehicles in our country, and promote the better going out of the new energy vehicle industry in our country.