Legal Path of Consumer Privacy Protection in the Field of Electronic Commerce

随着电子商务的迅猛发展，消费者在享受便捷购物体验的同时，其隐私面临严峻挑战。个人信息在收集、存储、使用和传输等环节存在诸多安全隐患，泄露事件频发。本文旨在深入剖析电子商务领域消费者隐私保护的法律现状，探讨其中存在的问题，并提出完善法律路径的建议，以平衡电子商务发展与消费者隐私保护的关系，切实维护消费者合法权益。通过对相关法律法规及典型案例的研究，揭示当前法律在适用范围、责任界定、监管机制等方面的不足，进而从立法完善、执法强化、司法救济优化等角度提出针对性的解决措施。With the rapid development of e-commerce, while consumers enjoy the convenience of online shopping, their privacy is facing severe challenges. There are numerous security risks in the collection, storage, use and transmission of personal information, and leakage incidents occur frequently. This article aims to deeply analyze the current legal situation of consumer privacy protection in the e-commerce field, explore the existing problems, and propose suggestions for improving the legal path to balance the development of e-commerce and the protection of consumer privacy, and effectively safeguard the legitimate rights and interests of consumers. Through the study of relevant laws and regulations and typical cases, it reveals the deficiencies of the current law in terms of the scope of application, responsibility definition, and regulatory mechanisms, and then proposes targeted solutions from the perspectives of legislative improvement, law enforcement strengthening, and judicial relief optimization.