Evidence‐Based Catering Design in Health‐Derived Restaurants: Investigating Its Impact on Wellness Tourism Consumers

ABSTRACT This study aims to investigate the combined influence of healthcare attributes (i.e., perceived therapeutic landscape) and catering performance (i.e., perceived restorativeness, PR) in health‐derived restaurants on the commitment of wellness tourism consumers. Employing evidence‐based design, attention restoration theory, and cue utilization theory, this research contributes to the wellness tourism in health‐oriented catering literature, which has primarily been dominated by studies in the Western world. The results indicate that consumers are primarily characterized by a younger demographic within the middle‐class consumer group. The perceived therapeutic landscape, encompassing both physical and symbolic aspects, positively influences PR, subsequently affecting three dimensions of consumer commitment. Physical and symbolic landscapes positively impact all three types of consumer commitment, while the social landscape solely influences normative commitment. Additionally, cultural familiarity acts as a moderator in the direct relationship between physical and symbolic landscapes and the calculative and normative commitments of these consumers.