Contemporary image of a social tourism organisation. Case study of the Polish Tourist Country-Lovers’ Society

The objective of the quantitative representative survey was to ascertain the characteristics and image of the Polish Tourist Country-Lovers’ Society - PTTK (Polskie Towarzystwo Turystyczno-Krajoznawcze), a non-profit organisation operating in the sphere of social tourism, among non-members of the organisation. The findings indicate that, among the public, PTTK is either recognised but evokes no associations (among the majority) or is not known at all. The findings indicated that, among individuals belonging to the Baby Boomers and generation X, and to a limited extent, generations Y and Z, PTTK was spontaneously associated with a narrow range of characteristics not directly related to the profile of social tourism. ......