Tensions in the public communication by scientists and scientific institutions: Sources, dimensions, and ways forward

Tensions between scientific organizations' conceptions and demands regarding public communication on the one hand and the public communication of individual scientists on the other hand exist and may even become more prevalent. Such tensions revolve around issues of institutional reputation management and academic freedom, centralized messaging and individual autonomy, or scientific neutrality and political engagement, and can be catalyzed by changes in media landscapes and sociocultural contexts surrounding scientific institutions. This essay identifies sources and key dimensions of these tensions. It also explores how institutions manage such tensions and how scientists respond, ranging from loyalty to institutional policies to open dissent, self-censorship, and exit. To mitigate conflicts, it advocates for inclusive and transparent communication policies that balance institutional goals with scientific autonomy, fostering trust and ensuring that both organizations and researchers contribute effectively to public discourse.

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Publication Details

Journal
Public Understanding of Science
Published
2025-05-29
DOI
https://doi.org/10.1177/09636625251343507
Citations
2
Primary Topic
Climate Change Communication and Perception
Type
article
Field-Weighted Citation Impact
8.40
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article

Tensions in the public communication by scientists and scientific institutions: Sources, dimensions, and ways forward

Massimiano Bucchi, Mike S. Schäfer
2 citations
Public Understanding of Science
Climate Change Communication and Perception
8.40
article

Tensions in the public communication by scientists and scientific institutions: Sources, dimensions, and ways forward

Massimiano Bucchi, Mike S. Schäfer
article en
2 citations

Abstract

Tensions between scientific organizations' conceptions and demands regarding public communication on the one hand and the public communication of individual scientists on the other hand exist and may even become more prevalent. Such tensions revolve around issues of institutional reputation management and academic freedom, centralized messaging and individual autonomy, or scientific neutrality and political engagement, and can be catalyzed by changes in media landscapes and sociocultural contexts surrounding scientific institutions. This essay identifies sources and key dimensions of these tensions. It also explores how institutions manage such tensions and how scientists respond, ranging from loyalty to institutional policies to open dissent, self-censorship, and exit. To mitigate conflicts, it advocates for inclusive and transparent communication policies that balance institutional goals with scientific autonomy, fostering trust and ensuring that both organizations and researchers contribute effectively to public discourse.

Public Understanding of ScienceVol. 34(8)
University of Trento (IT), University of Zurich (CH)
Peace, Justice and strong institutions
Openalex Percentile: Top 3%
Climate Change Communication and Perception
8.40
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Tensions in the public communication by scientists and scientific institutions: Sources, dimensions, and ways forward — Massimiano Bucchi, Mike S. Schäfer · Public Understanding of Science (2025) | TGRS Research Map | TGRS