AN IMPACT OF BETI BACHAO BETI PADHAO & UDYOGINI SCHEMES ON GENDER EQUALITY IN BUSINESS & EMPLOYMENT IN COIMBATORE REGION

This study explores the impact of the Beti Bachao Beti Padhao (BBBP) and Udyogini schemes on promoting gender equality in business and employment within the Coimbatore region. The BBBP scheme, aimed at addressing the declining child sex ratio and promoting the value of the girl child, and the Udyogini scheme, which empowers women entrepreneurs through financial assistance and skill development,have played pivotal roles in shaping socio-economic outcomes for women. The research investigates how these schemes have enhanced female participation in the workforce and business sectors, improved access to education and entrepreneurial opportunities, and shifted societal perceptions about gender roles.Using both qualitative and quantitative data collected through surveys and interviews with beneficiaries,government officials, and business owners, this study evaluates the effectiveness and challenges of these initiatives. The findings suggest a positive but uneven impact, highlighting areas for policy refinement and enhanced outreach to ensure sustained progress toward gender parity in economic participation.