Development of E-Pocket Personal Hospitality Attitude to Improve the Brand Identity of Tourism Department Students at Polimedia Kreatif

The characteristics of students majoring in tourism are very important as the identity of the department. To make it society to recognize the tourism department, a Brand Identity is needed. 50% of students do not wear uniforms according to existing regulations. There are still lecturers who do not r

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Publication Details

Published
2025-01-01
DOI
https://doi.org/10.4108/eai.11-11-2024.2354477
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
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article

Development of E-Pocket Personal Hospitality Attitude to Improve the Brand Identity of Tourism Department Students at Polimedia Kreatif

Lu’luwatin Rosdiana Aprilia, Fristi Bellia Annishia, Rr Christiana Mayang Anggraeni Stj, Nasywa Brilyanti
SMEs Development and Digital Marketing
article

Development of E-Pocket Personal Hospitality Attitude to Improve the Brand Identity of Tourism Department Students at Polimedia Kreatif

Lu’luwatin Rosdiana Aprilia, Fristi Bellia Annishia, Rr Christiana Mayang Anggraeni Stj, Nasywa Brilyanti
article en

Abstract

The characteristics of students majoring in tourism are very important as the identity of the department. To make it society to recognize the tourism department, a Brand Identity is needed. 50% of students do not wear uniforms according to existing regulations. There are still lecturers who do not r

Decent work and economic growth
Openalex Percentile: Top 80%
SMEs Development and Digital Marketing
DOIOpen Access PDFOpenAlex
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Development of E-Pocket Personal Hospitality Attitude to Improve the Brand Identity of Tourism Department Students at Polimedia Kreatif — Lu’luwatin Rosdiana Aprilia, Fristi Bellia Annishia, et al. · (2025) | TGRS Research Map | TGRS