Development of a Pocketbook as a Guide on Marketing Strategies for Betawi Culinary MSMEs Setu Babakan
Betawi Culinary MSME Setu Babakan is one of the MSME business units located in the Betawi Cultural Village area under the management of UPK PBB Setu Babakan. Most of the Culinary MSME business units do not yet know how to distribute their products to other distribution networks outside the area, and
Authors
- Anindita Budi Astuti
- Pratiwi Kusumowardhani (ORCID: https://orcid.org/0009-0005-2806-1934)
- Dwi Shinta Rahayu (ORCID: https://orcid.org/0000-0001-8255-4047)
- Hari Purnomo (ORCID: https://orcid.org/0000-0002-7595-4955)
Publication Details
- Published
- 2025-01-01
- DOI
- https://doi.org/10.4108/eai.11-11-2024.2354453
- Primary Topic
- SMEs Development and Digital Marketing
- Type
- article
- Field-Weighted Citation Impact
- 0.00