Enhancing “Bandros” City Tour Experience Through Digital Media Based on Tour Guide and Gen Z Tourist Perspectives: A Preliminary Study

The tourism sector is a major contributor to Regional Original Income (PAD), with the Bandung Tour on Bus (Bandros) services playing a key role in Bandung. This study aims to explore the challenges faced by both tour guides and tourists during Bandros city tours and provide potential recommendations

Authors

Trianata Pahlevy
Nabila Putri
Abdul Maskur

Publication Details

Published: 2025-01-01
DOI: https://doi.org/10.4108/eai.11-11-2024.2354474
Primary Topic: Digital Marketing and Social Media
Type: article
Field-Weighted Citation Impact: 0.00

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article

Enhancing “Bandros” City Tour Experience Through Digital Media Based on Tour Guide and Gen Z Tourist Perspectives: A Preliminary Study

Trianata Pahlevy, Nabila Putri, Abdul Maskur

Jan 1, 2025

Digital Marketing and Social Media

article

Enhancing “Bandros” City Tour Experience Through Digital Media Based on Tour Guide and Gen Z Tourist Perspectives: A Preliminary Study

Trianata Pahlevy, Nabila Putri, Abdul Maskur

January 1, 2025article en

Abstract

Openalex Percentile: Top 84%

Digital Marketing and Social Media

DOI Open Access PDF OpenAlex

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Enhancing “Bandros” City Tour Experience Through Digital Media Based on Tour Guide and Gen Z Tourist Perspectives: A Preliminary Study — Trianata Pahlevy, Nabila Putri, et al. · (2025) | TGRS Research Map | TGRS