The Role of Business Analytics on Operational Efficiency of Organisations in Nigeria

The uniqueness of Nigeria’s business environment has not allowed firms to holistically incorporate all these components in achieving financial and operational performance. Knowing fully well that Nigeria has a wide and multidimensional business spread. This study examines into the effect of business analytics on operational efficiency of organization in Nigeria. The study employed the descriptive survey design in selecting one hundred respondent from five different industry in Nigeria. The regression analysis and descriptive analysis was used for drawing inferences for the findings. The findings reveals that data management has positive significant effect on operational efficiency. Data visualization has positive insignificant effect on operational efficiency. Technology tools and usage has positive insignificant effect on operational efficiency. The results highlight the critical role of data management as the backbone of operational success. While technology tools and data visualization techniques are important enablers, they must be effectively aligned with robust data management practices to realize their potential.