Research on Automobile Brand Asset Evaluation Method Based on Fuzzy Mathematics and Dynamic Simulation Modeling

In order to provide the automotive industry with an accurate and reliable engineering method for calculating automobile brand assets, this paper first establishes various indicators for calculating brand assets. Secondly, based on the theoretical methods of fuzzy mathematics, it constructs object sets and factor sets, sets basic weights using the enforced method, utilizes fuzzy relations to determine the comprehensive calculation set, and ultimately employs dynamic simulation and simulation techniques to calculate the comprehensive scores of fuzzy relations. Experiments demonstrate that this method can effectively calculate automobile brand assets in the automotive industry, promoting the healthy development of the automotive sector.