AI-Enhanced Nudging

Abstract Artificial intelligent technologies are utilized to provide online personalized recommendations, suggestions, or prompts that can influence people's decision-making processes. We call this AI-enhanced nudging (or AI-nudging for short). Contrary to the received wisdom we claim that AI-enhanced nudging is not necessarily morally problematic. To start assessing the risks and moral import of AI-nudging we believe that we should adopt a risk-factor analysis: we show that both the level of risk and possibly the moral value of adopting AI-nudging ultimately depend on the complexity of the “moral situation” in which various risk-factors play a causal role in determining levels of uncertainty.