Financial sustainability: A study on the influence of financial literacy, product innovation, and financial technology

Micro, small and medium enterprises (MSMEs) have an important role in achieving sustainable goals (SDGs), and as a whole can have a significant environmental impact, associated with conventional production practices that prioritize natural resources more deeply. MSMEs also have the potential to innovate from an environmental perspective and make relevant contributions to technology and environmental improvement. Sustainability for MSMEs must be carried out by business actors, the existence of very tight competition requires MSME actors to develop their businesses. This research will test and analyze the factors that support MSMEs, in this case namely financial literacy, product innovation, and financial technology as independent variables. The aim of this research is to test and analyze the influence of financial literacy, product innovation and financial technology on the sustainability of MSMEs. Analysis uses linear regression simple with independent variables in the form of Financial Literacy, product innovation, and Financial Technology and the dependent variable is Sustainability of MSMEs. The research results prove that the three independent variables have a significant positive effect on the Sustainability of MSMEs.