The role of social capital in network business sustainability (case study of a group of product marketers using a network system in Ponorogo)

The existence of a product marketing team with a network system has been able to lift the economy in Ponorogo City. They are required to continue to innovate to maintain and advance their business even though they use a network system to market. So that strategy is very necessary in maintaining business so that business can be carried out by all groups with various strategies that are adapted to the marketer’s age. This research aims to understand and describe the competitive development efforts of marketers with network systems so that they are able to maintain and compete with companies with similar systems. This research uses a qualitative approach with purposive sampling techniques to determine research subjects. Data mining techniques use in-depth interviews and observation. Meanwhile, the data analysis technique uses an Interactive Model. The research results conclude that 1. Network business is an interesting and developing phenomenon to date. 2. Strengthening groups in network business is carried out to maintain clarity of rules, strengthen trust among members and develop business networks. 3. Strengthening groups in network business has been able to develop the business, be able to compete and maintain the business and the group or team has become stronger and developed well.