Applications of Integrated Circuit Devices for improved Service Marketing Strategies
The contemporary research discovers the role of integrated circuit (IC) devices in improving the service delivery within the telecommunication industry to measure their impact on customer experience and network efficiency. The research focuses on the problem of optimizing technological infrastructure to meet the increasing demand for high-speed, reliable communication services. The objectives of the research are to understand the perceptions of telecommunication service providers about the contribution of IC devices to service performance and their effect on customer satisfaction. A qualitative research method was used, involving in-depth interviews with industry professionals and stakeholders from telecommunication service providers in northern India. The findings reveal a consensus on the importance of IC devices in driving network reliability, speed, and service innovation, while highlighting challenges in implementation and integration. These insights emphasize the strategic value of IC devices in shaping the future of telecommunication services, offering a competitive edge to service providers through technological excellence.
Authors
- Susmit Jain (ORCID: https://orcid.org/0000-0001-5130-0706)
- Arshi Naim (ORCID: https://orcid.org/0000-0003-1325-6964)
- Shailendra Tiwari (ORCID: https://orcid.org/0000-0002-4680-4157)
- Praveen Kumar Malik (ORCID: https://orcid.org/0000-0002-8769-6631)
- Shikha Agarwal (ORCID: https://orcid.org/0009-0003-0593-0792)
- Gotte Ranjith Kumar
Institutions
- Lovely Professional University (IN)
- Institute of Management Technology (IN)
- Uttaranchal University (IN)
Publication Details
- Published
- 2025-04-05
- DOI
- https://doi.org/10.1109/devic63749.2025.11012204
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 0.00