Comparative Analysis of Consumer Payment Apps: Google Pay, PhonePe and Paytm

The growing popularity of cashless transactions has resulted in the broad acceptance of consumer payment services such as Google Pay, PhonePe, and Paytm in Chennai. This article thoroughly analysis of different systems, concentrating on user ease of use and preference. Given the increasing popularity of digital payments, researching customer attitudes and identifying essential features that contribute to user happiness is critical. This study seeks to provide significant insights for customers and participants in Chennai's digital payment ecosystem by thoroughly examining each application's strengths and drawbacks.