Decision-Making and Market Service Optimization for Agency-Based Electricity Procurement User

With the ongoing advancement of electricity market reforms, unqualified electricity users and small- and medium-sized enterprises (SMEs) encounter substantial barriers to direct participation in market transactions. The demand of these users is typically fulfilled through agency-based electricity procurement or intermediary services. Power supply companies face various challenges in balancing market fairness, economic efficiency, service innovation, and risk management. This paper examines the key decision points encountered by power supply companies in addressing unqualified and SME users, integrating policy requirements with market realities. Additionally, it proposes recommendations for optimizing service models, with the aim of providing insights into building a fair and efficient electricity market.