FINTECH AND THE RIGHT TO PRIVACY: DATA PROTECTION IN DIGITAL FINANCE

ABSTRACT The rapid advancement of financial technology (Fintech) has transformed the landscape of financial services by enabling faster, more inclusive and customer-centric operations. However, the increasing reliance on personal data to power digital finance platforms has raised significant concerns regarding data privacy and individual rights. This paper investigates the relationship between Fintech growth and the right to privacy, examining how financial data is collected, processed, and protected in digital environments. It analyzes the effectiveness of current legal frameworks such as the General Data Protection Regulation (GDPR), India's Digital Personal Data Protection Act, and sector-specific Fintech regulations. The research highlights the tension between innovation and regulation, identifies risks to user’s privacy, and evaluates the role of ethical data governance. Based on qualitative content analysis and secondary data review, the study provides insights into user trust, regulatory enforcement, and policy gaps, ultimately recommending stronger compliance measures and digital literacy programs.