The Role of NGOs in Supporting Women Artisans of Zardozi Craft in Agra

Zardozi craft, a traditional form of embroidery utilizing gold and silver threads, holds significant cultural importance in India. Despite its rich heritage, women artisans involved in this craft face numerous challenges, including socio-economic marginalization, limited market access, and inadequate skill development opportunities. This study examines the role of non-governmental organizations (NGOs) in empowering these women artisans through various interventions. A mixed-method approach was employed, encompassing qualitative interviews and quantitative data analysis conducted in Tajganj, Agra district, Uttar Pradesh. The findings indicate that NGOs play a pivotal role in enhancing the artisans' skills, providing financial support, and facilitating better market access, thereby improving their livelihoods and preserving the traditional Zardozi craft. The study underscores the need for sustained and comprehensive support from NGOs and policymakers to ensure the continued empowerment of women artisans in the Zardozi industry.