Business Practices of Micro Enterprises in Pandan, Antique toward Sustainability: An Analysis

This study aimed to examine the business practices of micro enterprises in Pandan, Antique with fifteen years of operations and above from the perspectives of owners, managers, and supervisors, with a focus in sustainability. The research centered on business practices of four key operational areas: marketing, costing and record-keeping, buying and stock control, and financial planning. Results showed that the majority of respondents demonstrated effective and well-established business practices in costing and record-keeping, buying and stock control, and financial planning. However, business practices in terms of marketing were slightly practiced, but not limited to monitoring competitor pricing and gathering customer feedback. Micro enterprises also faced significant challenges, including experiencing higher supplier prices, limited budgets for advertising and promotion, and finding it difficult to attract new customers. Among the business practices evaluated, stock control practices reducing waste, and enhancement of inventory control, strong partnerships and supplier relationships, and investment in eco-friendly practices were the top contributors to sustainability. Despite ongoing constraints, these findings highlight valuable entry points for future support programs and researches focused on enhancing the resilience, long-term growth, and sustainability of micro enterprises.