SOCIAL NETWORKS AS A TOOL FOR MANAGING ECONOMIC CRISES

The article discusses the features of using social networks as a tool for managing and mitigating the effects of economic crises. The article analyzes theoretical approaches to understanding crisis phenomena, the role of digital communications in overcoming them, as well as the mechanisms of the impact of online platforms on operational information, resource mobilization and public opinion formation in conditions of economic instability. Examples of the practical application of social networks as a means of crisis management are given on the example of foreign and domestic experience. Recommendations are formulated for government and corporate structures on the use of this tool to increase the sustainability of the economy.