THE GENESIS OF THE INNOVATION MANAGEMENT PARADIGM IN THE ENTERPRISE

The development of innovation management theory is a multifaceted and multilevel process that evolves under the influence of changes in the technological environment, economic conditions and social requirements. In this regard, a detailed consideration of the process of formation of this scientific direction is required. The author considers the influence of parallel developing economic and managerial branches, which explains the versatility of methods and approaches used in innovation management. The theory of innovation management continues to evolve, responding to the challenges faced by modern society, therefore, in order to form new provisions of the theory, an updated paradigm, it is necessary to understand the basis that serves as the basis for their formation.