REPUTATION UNDER THREAT: A STRATEGY TO DEFEND AGAINST DIGITAL MANIPULATION

The article develops a typology of disinformation by the types and field of misinformation, performs an inductive, qualitative and research analysis using Python, proposes a concept for managing the phenomenon of disinformation and its consequences, and presents an algorithm for choosing a strategy to combat disinformation depending on its type, including programs to increase digital awareness, improved fact-checking processes, and transparent communication.