INFORMATION TECHNOLOGIES AS A BASIS FOR EFFECTIVE INNOVATIVE DEVELOPMENT

This article examines the role of information technology (IT) as a key factor in effective innovative development. The purpose of the study is to identify the main mechanisms of IT influence on the processes of creation, implementation and dissemination of innovations. The objectives of the study were to analyze current IT trends, determine their role in various sectors of the economy, and assess the prospects for the development of IT infrastructure to support innovation. As a result of the research, the main directions of using IT to improve the efficiency of innovation processes have been identified, including design automation, modeling of complex systems, data management and collaboration in distributed teams. The practical significance of the research lies in the possibility of applying the results obtained to develop strategies for developing IT infrastructure and increasing the competitiveness of organizations through innovation.