Contrasting Research Paradigms: A Comparative Study of Hofstede’s Quantitative Model and Schreiter’s Qualitative Exploration

This paper compares two distinct research paradigms—quantitative and qualitative—through the studies conducted by Hofstede (1997) and Schreiter (2015). While Hofstede’s research follows a structured, hypothesis-testing approach grounded in statistical methods, Schreiter’s work employs an exploratory, inductive framework based on Grounded Theory. The strengths and limitations of both paradigms are evaluated, offering insights into their applicability to intercultural research. The paper concludes by reflecting on the potential for integrating both paradigms for a more comprehensive understanding of complex phenomena.