THE IMPACT OF STYLISTIC DEVICES ON JOURNALISM AND PUBLIC PERCEPTION

The article examines the evolution of media writing, focusing on how contemporary journalistic styles balance brevity with the need for comprehensive, accurate reporting.With the rise of digital media, the appearance of clickbait, and the diminishing attention spans of modern readers, news writing has become shorter, emphasizing the need to capture attention quickly while conveying essential information.This shift has raised concerns about oversimplifying complex issues, the potential loss of depth, and the increase in sensationalism in media coverage.The authors emphasize that despite these challenges, forms of journalism, such as editorials and feature articles, continue to offer more in-depth analysis, underscoring the tension between brevity and depth.The study highlights the linguistic and structural characteristics of contemporary news writing, examining how stylistic devices and media consumption habits shape public understanding.Key features of journalistic language, such as headlines, objectivity, and quotations, are discussed in detail.Headlines are identified as critical tools for engaging readers, often condensed to deliver information in an attention-grabbing manner.The article explores the evolving role of media language, noting that traditional journalistic structures, such as the "Five Wh" rule, have become less rigid, reflecting a shift toward more narrative-driven reporting.The increasing use of evaluative language in news discourse is also discussed, as media outlets blend informational content with subtle judgments, influencing public perception.Stylistic devices such as idiomatic expressions, metaphors, euphemisms, and rhetorical techniques are analyzed for their role in shaping the tone of news articles.The article concludes by exploring how idiomatic expressions and metaphors contribute to the persuasive power of journalism, providing readers with vivid imagery and implicit evaluations.Overall, the study underscores the dynamic nature of journalistic writing, where language techniques not only inform but also influence public opinion.