Pharmacists’ knowledge and perceptions of financial literacy

Success in today’s rapidly evolving pharmaceutical industry requires more than groundbreaking research and innovative products - it demands sound financial decision-making. Financial literacy has become a crucial skill for managers tasked with steering their organisations through high-stakes investments, regulatory pressures, and intense market competition. This article highlights why financial literacy is essential for pharmacists and how targeted training can drive smarter decisions, better resource management, and sustainable growth. The purpose of this study was to assess the level of financial literacy among pharmacists. A self-assessment postal survey of more than 40 questions was developed and distributed to pharmacy institutions across the Republic of Serbia - three pharmacy groups. Serbia is home to 4,000 operating pharmacies. Over three months, 202 out of 230 surveys were completed and returned. Respondents recognized the importance of financial skills and knowledge for their work and expressed a need for training. Policymakers should consider incorporating financial literacy programs into pharmacists' curricula.