Could policymakers do more to eliminate cumulative poverty sustainably, in the battle against global poverty? A social marketing approach- An empirical study

Purpose: The paper investigates four fundamental research questions: (i) What more could global policymakers do to eliminate cumulative poverty sustainably? (ii) How do we adopt an inclusive approach driven by grass roots levels? (iii) How do we strengthen/broaden support for existing poverty intervention mechanisms worldwide? (iv) What is social marketing technique (SMT) and how would SMT help eradicate poverty/sustainability? Design/methodology: A mixed-methods research design engaging qualitative and quantitative approaches; involving 254 respondents; aged 18 years and older from 24 countries and five continents were surveyed at Regent College London. Results/Findings: The study revealed global citizens of all ages and support for the needs of global communities across the world are inadequately addressed. A great deal of change/more is needed. Global policymakers could do more. Practical implications: This study is aimed at enhancing/expanding or strengthening existing or previous global poverty reduction and sustainability interventions. Conclusions: Co-authors argue highlighting additional/alternative strategies for global policymakers, inclusive approaches driven by grass roots levels, and utilising persuasive social marketing techniques are likely to enhance the probability of ending cumulative poverty sustainably.