TRANSFORMASI MUSIC ENTERTAINMENT

The rapid development of digital technology has significantly transformed the music industry, influencing various aspects from production and distribution to audience engagement. This article explores the implications of technological advancements, particularly the integration of artificial intelligence (AI), blockchain, non-fungible tokens (NFTs), and the Metaverse in the music sector. Using a qualitative approach with a literature study method, this research analyzes various sources and case studies to examine the impact of these technologies. The findings reveal that AI has revolutionized music creation by enabling automation in composition and production, enhancing efficiency and creative possibilities. However, this innovation also raises ethical debates regarding originality and copyright ownership. In parallel, blockchain and NFTs introduce a transparent and decentralized distribution model, allowing musicians to control their intellectual property and earnings without relying on intermediaries such as record labels. Despite these advantages, challenges remain, including limited public understanding of blockchain and market instability due to cryptocurrency fluctuations. urthermore, Metaverse-based virtual concerts and music experiences using VR technology present new opportunities for immersive and inclusive entertainment. However, replicating the emotional depth of live performances and ensuring accessibility to VR devices remain significant challenges. Overall, while these technologies offer promising innovations in the music industry, concerns related to regulation, ethics, and accessibility must be addressed. A balanced approach is necessary to fully harness the benefits of digital transformation while mitigating its potential drawbacks.