From Reaction to Action? Storytelling Dynamics and Narrative Literacy in Content Marketing: A Metaverse Case Study

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Publication Details

Journal
Journal of Narrative Theory
Published
2025-01-01
DOI
https://doi.org/10.1353/jnt.2025.a961003
Primary Topic
Digital Storytelling and Education
Type
article
Field-Weighted Citation Impact
0.00
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article

From Reaction to Action? Storytelling Dynamics and Narrative Literacy in Content Marketing: A Metaverse Case Study

Cecilia Thirlway
Journal of Narrative Theory
Digital Storytelling and Education
article

From Reaction to Action? Storytelling Dynamics and Narrative Literacy in Content Marketing: A Metaverse Case Study

Cecilia Thirlway
article en

Abstract

No abstract available for this paper.
Journal of Narrative TheoryVol. 55(1)
Quality Education
Openalex Percentile: Top 84%
Digital Storytelling and Education
DOIOpen Access PDFOpenAlex
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