Online Preachers – A New Phenomenon in the Media Space of Central Asian Countries

The aim of the paper was to analyse the phenomenon of online preachers in Central Asia and their impact on religious and social processes in the region. The results of the study show that these preachers have occupied an important place in the religious discourse, filling the lack of religious leaders in the digital space, taking advantage of the wide access to the Internet and social media such as YouTube, Instagram, and Telegram. They provide access to religious teachings and guidance to a wide audience, especially among young people, often using clear language and modern content formats. The study found that most online preachers focus on topics such as family values, moral standards, women's rights and religious education. 44.5% of respondents said they listen to preachers who explain the basics of religion, while 21% said sermons dealing with moral and ethical issues were important. Particular attention was paid to the impact of online preachers on young people, who actively participate in religious discussions through social media and use it for religious education. The results also show that radicalization and misinformation remain serious problems in the region. Extremist groups are actively using social media to spread their ideas, which poses a threat to stability in Central Asia. Regional governments are taking measures to combat this problem, but it remains a pressing issue.