NEEDS ANALYSIS ON ENGLISH READING AND VIEWING MATERIALS FOR TENTH GRADE FASHION DESIGN STUDENTS

The world economic trends along with expanding markets have driven up the need for English language proficiency among fashion design students at Indonesian vocational high schools. This study performed a needs analysis to identify the English learning needs focusing in reading and viewing skills for tenth-grade students majoring in fashion design. Student questionnaires combined with an English teaching interview were used to collect data using descriptive research methodology. Sixteen students and one English teacher are the participants in this study. Questionnaire responses show that most of the students want careers in fashion design and merchandising, thus they need industry terminology and professional documentation skills and business communication skills. The students demonstrate primarily beginner-level English skills that they struggle to understand fashion-related vocabulary, professional communication, and official fashion documents like tech-packs. The research findings demonstrate why educational content must blend workplace-relevant material while matching industry requirements. To increase students' engagement and comprehension an English teacher needs to integrate multimedia resources together with visual-based instruction and authentic materials. The research helps develop English for Specific Purposes (ESP) learning materials that target vocational education to enable students to develop necessary skills for their future professions.