The Role of Language in Shaping Communication Culture Among Students: A Comparative Study of Kazakh and Kyrgyz University Students

Abstract In an increasingly interconnected world, understanding how language shapes communication culture among students is paramount. This study aimed to investigate the formation of communication culture through language use in various socio-cultural contexts among Kazakh and Kyrgyz university students. The research employed a survey methodology to gather data on students’ perceptions and practices related to language and communication. Results indicate that students highly value linguistic behaviour and recognize its significant impact on their personal and academic lives. The study revealed a strong awareness among students of how linguistic behaviour influences their professional development, reflecting their readiness for the global job market. Modern technologies, particularly social media and messaging apps, were found to play a crucial role in shaping students’ communication culture. The Kazakh and Kyrgyz languages were identified as key factors in cultural and social spheres, influencing thought structures and expression methods of native speakers. The study concludes that effective language communication education requires diverse methods and strategies, considering students’ ethnic and cultural identities. It emphasizes the need for comprehensive development of communicative skills to facilitate successful interactions across various situations, highlighting the importance of language education and intercultural understanding in modern educational contexts.