Le discours (auto)promotionnel : entre la rhétorique et le marketing

(Self-)promotional speech is a field that lies at the intersection of rhetoric and marketing, as it involves highlighting qualities, achievements and products with the aim of convincing and arousing the interest of the target audience. Rhetoric encompasses the use of persuasive techniques such as highlighting arguments, using figures of speech, manipulating emotions and constructing a convincing speech. On the other hand, marketing provides a strategic and tactical framework for promotional discourse. Marketing professionals rely on an in-depth understanding of the target market, competitors and consumer trends to develop effective promotional messages. In the modern context, promotional discourse is often deployed across a variety of media and platforms, including advertising sites. (Self)promotional speech skilfully combines the principles of rhetoric to persuade and convince with marketing strategies to effectively reach a target audience and promote products, services or ideas. It is a complex art that requires creativity, understanding of the audience and strategic skills.