Food Market Shifts Challenges for Food Chain Actors

Food markets are currently subjected to transformative pressures driven in particular by technological advances, changes in consumer preferences and sustainability concerns.Profound changes are reshaping the dynamics of the entire food chain, posing significant challenges for agricultural producers, the food industry, wholesalers, and retailers, and for consumers as well.On the demand side there is an increase in the share of consumers who adhere to food models that are supposed to be healthier and more sustainable.It is noticeable that new options or styles of food consumption, such as vegetarianism, veganism or flexitarianism, are being experimented on a wider scale.In the choices that buyers make, there is an increase in the importance of criteria such as the guaranteed absence of allergens or harmful ingredients, the natural or ecological character and the traditional origin or of the products.