Reinforcing the Pathway to Environmental Conservation and Sustainability: An Assessment of Bakhawan Nature Study & Eco Park's Operation and Marketing Strategies

This qualitative research is a study of reinforcing the pathway to environmental conservation and sustainability by assessing the Bakhawan Nature Study & Eco Park’s operation and marketing strategies. It aimed to determine the functions of management and marketing strategies that were applied and practiced in the organization and to determine the impact of the management practices to the operation of the organization. Additionally, by studying the operation and marketing strategies, this research proposed a marketing plan that can be applied by the organization. Furthermore, the research was conducted based on the face to face interview with the participants. The participants were composed of fifteen individuals, four of them were park visitors, three were operation staff, three local community residents of Kalibo, two from KASAMA management representative, one Barangay Official representative, another representative from MDRRMO and one DOT personnel. Based on the study, the research found out the management function performed includes planning, organizing, directing and controlling. Also, the study revealed that the marketing strategies applied having social media platforms in marketing, maintaining and showing good customer relation to promote by word of mouth and market innovation and product development. This study was a good indication that could lead to a valuable insight not only in promoting tourism industry, but also for the reforestation project to be supported by all concerned parties involved. This study could contribute primarily in the preservation of mangrove forests, the shield and barrier to floods and storm surges in the local community, particularly in Barangay Buswang New, Kalibo who directly benefited to it. This study also encouraged everyone to be an environmental advocate, support volunteer, a steward to sustain and protect Bakhawan Nature Study & Eco Park.