Brand Building and Management of the Polycarbonate Sheet Industry in Southeast Asia: The Implementation and Effect of Business Administration Strategy

This study focused on the application and effects of business administration techniques while analyzing brand building and management practices in Southeast Asia's polycarbonate sheet industry. Using a mixed-methods approach, information was gathered from important stakeholders in five countries—Malaysia, Thailand, Indonesia, Vietnam, and the Philippines—as well as surveys of industry professionals. According to quantitative study, market segmentation, customer relationship management, product innovation, and the adoption of digital marketing all had a major impact on the rise of market share, customer loyalty, and brand awareness. Qualitative insights emphasized the significance of sustainability and innovation in brand distinction, as well as the difficulties associated with adapting to regional markets. According to the findings, effective brand management in this industry requires a strategic fusion of localized innovation, customer-centric strategies, and digital transformation. This study advances our knowledge of how customized business plans might boost competitive advantage in the dynamic industrial market of Southeast Asia.