Nexus Student Experience & Engagement Impact on Perceived Academic Performance & Positive E-WOM Intention

This study examines how e-learning, social support, and self-efficacy influence student experience, which subsequently affects online and offline student engagement. We also investigate the impact of this engagement on perceived academic performance and positive electronic word-of-mouth (E-WOM) intention. Data were collected from 776 undergraduate students at Private Higher Education Institutions in Jakarta, Indonesia, using purposive sampling and a 5-point Likert scale. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to analyze the proposed model. The results indicated significant positive relationships for eight of the ten hypothesized paths. These findings highlight the importance of the examined factors in shaping student experience and engagement. This research contributes to the understanding of student engagement in higher education marketing and provides practical insights for Private Higher Education Institutions.