Strategies for Employee Competency Development in the Era of Digital Transformation: An Innovative Human Resource Management Approach

Introduction: Digital transformation has changed the way companies manage human resources, especially in the development of employee competencies. Companies in the digital era must ensure that their employees have relevant skills to adapt to rapid technological changes. However, many organizations still face challenges in implementing effective competency development strategies. Objectives: This research aims to explore innovative approaches in human resource management to improve employee digital competence. This study uses a qualitative method with a case study approach at PT Telkom Indonesia Witel Medan. Methods: Data were collected through in-depth interviews, observations, and document analysis, which were then analyzed using thematic analysis. Results: The results of the study show that competency development strategies based on AI-based Learning Management System (LMS), microlearning, reverse mentoring, and gamification are able to increase employee readiness to face digital challenges. As many as 85% of employees feel more prepared, while the adoption rate of technology increased by 70% after attending digital training. However, the study also found that resistance to technology and limited training time are still major obstacles. Conclusions: Therefore, a learning culture-based strategy that is more flexible and integrated with industry needs is needed. This research contributes to the development of a more inclusive and adaptive digital-based MSDM strategy in the era of digital transformation.