Implications of Host-Guest Interaction - How Community Behaviour Elevates Tourist Experiences

Positive host-guest interaction is crucial for a successful tourism industry. When visitors and locals interact meaningfully, they can influence each other's views, leading to better cultural understanding and lasting memories. Given the significance of local community behaviour in shaping tourists' perceptions and overall satisfaction, this study tries to understand the host-guest interaction concept by assessing the relation between Community Behaviour and the Tourists’ Satisfaction, through Perceived Value of Tourists. Kerala was selected as the study location because of its significance as a prominent tourist destination and its strong local community involvement through initiatives like the Responsible Tourism mission. Responses were measured based on 500 valid questionnaires wherein findings indicate the crucial impact of positive community behaviour on tourist satisfaction. It also found that perceived quality, emotional value, and costs act as crucial intermediaries in the relationship of community behaviour and tourists' overall contentment.