Global Research Trends in Circular Economy: A Bibliometric Analysis in E‐Commerce

This study employs bibliometric analysis to provide a comprehensive overview of research on the circular economy in e‐commerce, utilizing visual scientific mapping to track developments and emerging trends. The research analyzes 151 Scopus‐indexed publications from 2008 to 2024 using Biblioshiny within R for the evaluation of research scope and impact analysis and identification of key authors and thematic clusters. Research entrepreneurship in circular e‐commerce comprises three chronological phases starting from 2008 to 2012 before transitioning to 2013–2020 and then 2021–2024 focusing on six main topics including circular e‐commerce, consumer behavior and SDGs, resource optimization, e‐government and green policies, AI‐driven government data processing, and carbon and sustainability. Current interest in the research field needs improvement through stronger interdisciplinary work and policy evaluation methodologies and complete bibliometric research mapping. This study delivers important knowledge that researchers and practitioners can use to formulate future investigations that will boost e‐commerce in sustainable development.