Application of Public Welfare Technology in Stray Cat Rescue from a Psychological Perspective

流浪动物救助是一项具有重要社会意义的公益行为，但其可持续性往往受到救助者心理动机的影响。本研究以数字化动物救助平台“街猫APP”为研究对象，采用混合研究方法，探讨了数字化工具如何通过心理干预机制促进和维持用户的长期救助行为。研究发现，数字化平台通过增加社会支持、提高自我效能等方式持续用户的长期救助意愿。尽管存在样本代表性和长期追踪数据的局限性，本研究为理解基于数字技术的公益提供了重要的心理学视角，其理论可拓展至更广泛的公益领域，为“科技向善”的实践应用提供了实证依据。The rescue of stray animals is a form of public welfare with significant social value, yet its sustainability is often influenced by the psychological motivations of rescuers. This study examines the digital animal rescue platform “Street Cat App” using a mixed-methods approach to explore how digital tools facilitate and sustain long-term rescue behaviors through psychological intervention mechanisms. The findings reveal that digital platforms enhance users’ long-term rescue intentions by increasing perceived social support and self-efficacy. Despite limitations in sample representativeness and long-term tracking data, this study provides an important psychological perspective on technology-based public welfare. The theoretical implications can be extended to broader philanthropic contexts, offering empirical support for the practical application of “Tech for Good”.