Labeled Socialization in Youth Groups under the Modal Perspective: An Example of the MBTI Test

在数字化浪潮中，网络信息的传播速率远超预期，公众在模仿过程中持续孕育出新颖的互联网流行文化。此类通过衍生机制进行复制传播的文化现象，被学术领域定义为“米姆”。从社会心理学的视角分析，米姆的“自我复制”现象实质上根植于传播者对于模仿的内在倾向及其行为实践，此类传播模式并非单纯的“感染”，而是源于个体对于社会认同的渴望以及基于从众心理做出的决策，MBTI人格测试的广泛流行实则反映了米姆传播方式的广泛扩散。本文采用网络民族志的方法，基于模因理论视角，分析以小红书为例的MBTI测试的建构路径，探究其内在的传播模式和动因，并揭示这种“标签化社交”现象对青年群体产生的影响，最后从整体出发引导青年发掘自我新的面向，塑造“可能的自我”。In the age of digitalization, the speed of information diffusion in the Internet is much faster than people’s imagination, and people are constantly forming new popular Internet culture through imitation. This kind of culture, which is copied and spread in a derivative way, is called “Mim”. From the perspective of social psychology, it is pointed out that the “self-replication” of mimicry is actually based on the imitation will and behavior of the communicator, and this kind of dissemination is not “contagious”, but relies on the individual’s psychological need to seek social acceptance and the individual’s decision-making results of the herd, and the essence of the popularity of the MBTI personality test is a kind of mimicry. The essence of the popularity of MBTI personality test is a kind of diffusion of Mimicry. This paper adopts the method of cyber ethnography, based on the perspective of modal theory, to analyze the construction path of the MBTI test in Xiaohongshu, explore its internal propagation mode and motivation, and reveal the impact of this “labeled social” phenomenon on the youth group, and then guide the young people to discover a new aspect of the self from a holistic point of view, and shape their “possible selves”. Finally, it guides young people to discover new aspects of themselves and shape their “possible selves” from a holistic perspective.