BEHAVIORAL FACTORS OF PARTICIPANTS OF THE RUSSIAN FINANCIAL MARKET, THEIR CLASSIFICATION AND METHODOLOGICAL FEATURES OF ASSESSMENT

The purpose of the conducted research is to form a classification group of behavioral factors inherent in the participants of the Russian financial market. The subject of the research is a theoretical concept in the field of behavioral finance. During the study, an analysis of scientific papers in the field of behavioral economics was conducted, a classification was made and characteristic features of each factor influencing the behavior of financial market participants, including their decision-making, as well as the identification of methodological features of assessing these factors were presented. As a result of the conducted research, such classification groups of behavioral factors as emotional, cognitive distortions, social factors, cultural and national characteristics were formed. The final part of the article describes a number of key features of the methods for assessing behavioral factors in the financial market. New research in the field of behavioral finance is used in various fields, such as financial consulting, investment management and development of financial products. The main focus of research in the field of behavioral finance are cognitive distortions, which include heuristics, limited rationality, framing, and choice architecture.