ORGANIZATION OF ACCESS TO DIGITAL SOLUTIONS FOR AGRICULTURE BASED ON A PLATFORM APPROACH

The article discusses the problem of optimal design for the digital space of industry solutions. Agricultural enterprises have a low level of penetration of digital services into the infrastructure of companies. The software market for the agricultural industry cannot count on outstripping demand and high demand for specialized digital services and tools. The article examines the advantages of the platform approach for organizing access to industry-specific digital products, identifies trends in the digitalization of agriculture, and evaluates the prospects for bringing new solutions to the market in categories. The results of the analysis make it possible to determine the vector of development of the digital space of agricultural companies and the growth points of the digital maturity of agricultural enterprises. The main advantage of platform access will be to equalize the pace of digital transformation of various business entities and increase the involvement of domestic IT companies in the development of digital solutions for agriculture.