Digital transformation in business process management: The role of employee engagement

This article explores the complex interaction between employee engagement and digital transformation within the context of Business Process Management (BPM). It intends to assess how factors such as support from supervisors, or benefits of transformation, influence the acceptance of new digital processes within organizations. In the empirical part, a survey was conducted which aimed to identify factors influencing employee engagement. Then, the study utilizes Partial Least Squares Path Modelling (PLSPM) to analyze the impact of various factors on employee engagement during digital transformation initiatives. The work highlights the critical role of effective communication in ensuring successful digital transformation, proposing that clear, consistent, and transparent messaging is essential. This study contributes to the existing literature by offering a modified model of technology acceptance, specifically tailored to modern digital transformations in BPM. It also provides insights into the dynamics of employee behaviour in response to technological changes, which is crucial for leaders and managers overseeing digital strategies. Moreover, the findings emphasize the need to consider the human-technology interface, where emotional responses, trust in digital systems, and perceived control play a significant role in shaping engagement. The study acknowledges that technology adoption is not only a rational process but also deeply rooted in human values and social context. Understanding this interplay helps organizations design digital transformation strategies that align technological innovation with human-centered approaches.